Product Life Cycle

Back to the Earth

Our mission is to be of service to people and the planet. Every day we strive to make an impact in the way we create our products and how we operate our business.

What We Waste

  • Sustainability for us starts with how committed we are to leaving the planet in better shape than we found it.
  • Humans are exploiting the world’s natural resources at an alarming rate and much of our consumption results in solid waste. From discarded cups, straws, and plastic bags to food containers, these stay in the environment for centuries, often after only minutes of use.
  • Americans generate more waste than any other nation in the world. Today, Americans generate about 7.1 pounds of trash per person each day. That’s about the average weight of a newborn child born in the U.S. (7.5 pounds).
  • Americans generated over 413 million tons of waste in 2006, according to the Environmental Protection Agency, of which nearly 12%, or 48 million tons, was plastic waste. This amounts to 464 million kWh hours of electricity (enough to power your house for 43,552 years). Plastic waste that is not incinerated or illegally dumped into the oceans is put into landfills or recycled into lower quality plastic. Annually, more than 20 million tons of plastic is placed in U.S. landfills.
  • In an effort to minimize waste, we choose to make our products out of corn starch, wheat straw and bagasse (sugarcane) as alternatives to plastic. Our life cycle assessment shows that bioplastics like PLA need less manufacturing energy and water and generate less waste. In contrast, petroleum-based plastics use more energy and water and emit large amounts of carbon and solid waste. Choosing products made from plants, not petroleum, conserves oil resources and supports cleaner production while protecting our health.

Plants, Not Petroleum

Our products begin and end in the same place. Made from annually renewable resources, our products break down during composting in 3-6 months to make nutrient-rich soil – starting the process all over again.