Made from tree-free paper and 100% compostable
Get to know the newest addition to our line of tree-free cups and bowls: NoTree™ cold cups are made from sustainably produced paper that’s 100% compostable. The use of paper made from bamboo fibers helps protect our fast dwindling forests and supports wildlife and indigenous cultures whose lives are dependent on forests.
World Centric is committed to finding alternatives to traditional paper cups made from trees. These cups represent our best efforts to help protect the environment both in the sourcing of materials and in the end of life options.
Making Cold Cups From Wood Fiber Doesn't Cut It.
Because of our convenience culture, twenty million trees are cut down annually to manufacture paper cups (Source: Boston Globe). Yet deforestation has severe consequences for the health of our planet.
Forests are a critical carbon sink – they absorb massive amounts of carbon and keep it from contributing to climate change. When trees are cut down, they release that carbon back into the air. Deforestation and the associated land use changes cause 10-15% of global carbon emissions (Source: Project Drawdown).
Deforestation results in a loss of biodiversity since forests are the primary habitat for a variety of species- from exotic birds to large mammals. Forest destruction often pushes frontline communities and Indigenous peoples out of their homes, violates their rights, and overturns their economic way of life (Source: RAN).
What about using recycled content? Most paper cold and hot cups have limited recycled content. Starbucks cups are made from only 10% post-consumer recycled content – a metric that hasn’t improved since the recycled content cups were released in 2004 (Source: NY Times).
In a world of finite resources, it makes sense to save forests for biodiversity, ecotourism, and other benefits, instead of using them for disposable paper cups.
Paper cups get landfilled, not recycled.
In the US, over 50 billion paper cups are tossed in the trash and end up in a landfill every year. (Source: Int J Life Cycle Assessment). Our neighbors to the north throw out over 1.6 billion disposable cups every year (Source: CBC), and in the U.K., 2.5 billion cups a year get landfilled (Source: Independent).
Can’t paper cups be recycled like other paper products? In almost all communities, the answer is no. That’s because paper cups need a plastic lining to be waterproof, and that lining is typically polyethylene made from petroleum. Over 231,000 barrels of petroleum are needed to line the paper cups.
Lined with plastic, the paper cup is no longer as simple to recycle as office paper. Only 18 of the largest 100 U.S. cities accept coffee cups in their recycling programs. And only three paper recycling mills in the U.S. can process plastic-coated paper (Source: Stand.earth).
Sending our paper cups abroad for recycling is also not an option. In 2017, Asian recyclers began restricting the materials they accept, only importing paper that is clean and dry. In response, communities are limiting what items are allowed in the recycling bin (Source: OPB).
As a society we need to stop believing that paper cups are getting recycled, either here in the US or abroad.
Time to serve a better cup.
Our NoTree™ cold cup is made from 100% renewable fiber and is the newest addition to our line of NoTree cups and bowls. Pair with our compostable plant-based plastic lids and FSC® certified kraft paper straws for a complete compostable alternative to traditional plastic cups, straws and lids.
World Centric’s NoTree cup is 100% compostable in any commercial composting facility. These facilities are growing in number and communities across the U.S. are increasing their compost programs as a way of turning waste into local jobs and resources, instead of sending it overseas.
The most sustainable cup is a reusable one. But for disposable cups, using leftover plant materials, instead of petroleum and trees, just makes sense.