Leader in Certified Compostable Retail Products Illustrates Commitment to Social and Environmental Impact With New Retail Packaging and Brand Identity
PETALUMA, CA (March 7, 2018) – On the eve of its participation in this year’s Natural Products Expo West, World Centric has announced the introduction of its new retail packaging and refreshed brand identity. Featuring an entirely updated look, the new packaging will roll out onto retail shelves nationwide in early May.
"We are pleased to share our new look with our retail partners,” explained World Centric Senior Vice President of Sales Mark Stephany. “They have been asking for us to update our retail brand presence. We saw this as an opportunity to amplify the awareness of our mission – to make an impact through global grassroots projects that promote social and economic development, environmental education, and waste reduction.”
The new packaging and brand identity will phase in through the next six months, debuting this week when the company also launches its new trade show booth at the Natural Products Expo West Show (NPEW) in Anaheim. The look will grace the entire retail line, from plates and bowls to cutlery, cups, napkins, facial and bath tissues, paper towels and waste bags.
"Preserving the environment for future generations is an important factor in consumer purchasing decisions,” states Mark Marinozzi, World Centric’s Vice President of Marketing. "The redesigned packaging, with its new brand mark incorporating a figure of a woman planting a sapling, signifies the company's support of reducing waste in everyday life while helping to improve global economic, social and environmental systems.”
Along with an emphasis on the company's commitment to donating at least 25% of its annual net profits to social and environmental causes, the new packaging also amplifies the brand's commitment to only offering plant based, 100% compostable products.
"World Centric is already well known as a leader in environmentally responsible, compostable foodservice and retail tableware," said Aseem Das, CEO of World Centric. "All of our products are made from renewable resources like bamboo and corn, so it makes sense that our new retail packaging and brand identity further elevate our efforts to encourage people to use fully compostable products. We are excited to share our new look with our loyal customers that continue to support our brand's sustainability efforts."
World Centric will be debuting the new packaging and brand identity at Booth #2526 at the Natural Products Expo West running March 8–11 in Anaheim, California.
About World Centric
Founded in 2004 and headquartered in Petaluma, CA, World Centric provides certified compostable products for the foodservice industry to reduce environmental impact. By innovating in plant-based materials and design, World Centric has developed over 250 foodservice and retail products across tableware, cutlery and food packaging. All of World Centric’s products are certified compostable and will turn to soil in commercial composting facilities. As a Certified B Corporation and California Benefit Corporation, World Centric upholds rigorous standards of social and environmental responsibility, and donates 25% of profits to organizations addressing social and environmental issues with more than $1.2 million donated in 2017. Please visit http://www.worldcentric.com for more information.